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SR/03851/25

Soft toy

Pop Mart (COUNTERFEIT) · Pop Mart Labubu Plush Toys

ToysChoking
Notifying country
United Kingdom in respect of Northern Ireland
Counterfeit
Yes
Sold online
No
Open the alert on the European Commission website ↗

What is the danger

Small parts (feet, hands and eyes) may easily detach from the toy. A small child may put them in the mouth and choke.

Requirements breached

The product does not comply with the requirements of the Toy Safety Directive.

Measures taken

  1. Ban on the marketing of the product and any accompanying measures Compulsory measuresTaken by: OtherIn force from: 9 July 2025
  2. Recall of the product from end users Compulsory measuresTaken by: RetailerIn force from: 17 July 2025

Product

Description
Soft toy, in the shape of a doll, in four different designs.
Brand
Pop Mart (COUNTERFEIT)

Original source

Data comes from the official Safety Gate system of the European Commission.

Alert number
SR/03851/25 ↗
Weekly report
Report-2025-45
Published
5 November 2025
Modified
6 November 2025

© European Union, Safety Gate · https://ec.europa.eu/safety-gate-alerts/screen/webReport/alertDetail/10095754

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