Disposable electronic cigarette

McKesse · MK Bar 7000

Chemical productsChemical

Country of origin: People's Republic of China
Notifying country: Ireland

Open the alert on the European Commission website ↗

What is the danger

The product has an excessive volume of nicotine-containing liquid (9.5 ml) and an excessive concentration of nicotine (29 mg/ml). This could lead to the accidental consumption of a high dose of nicotine. Nicotine is acutely toxic and can endanger the user’s safety, notably if the product comes into contact with the skin or is ingested. Additionally, the product labelling is misleading, and it does not contain information on its nicotine content. As a consequence, consumers cannot make informed decisions regarding the safe use of the product.

Requirements breached

The product does not comply with the requirements of the Tobacco Products Directive.

Measures taken

Withdrawal of the product from the market Compulsory measuresTaken by: Retailer

Product

Description: Disposable electronic cigarette, 7000 puffs.
Packaging: Cardboard box.
Brand: McKesse
Model / type: Green Apple Ice

Original source

Data comes from the official Safety Gate system of the European Commission.

Alert number: SR/04055/25 ↗
Weekly report: Report-2025-47
Published: 13 November 2025
Modified: 13 November 2025
Corrigendum: Notifications SR/04046/25, SR/04043/25, SR/04047/25: at the request of the notifying authority the applicable legal basis has been updated. SR/04102/25: Following a reassessment of the risk, this alert has been downgraded and the reference number changed to OR/00014/26.