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SR/04216/25

Disposable electronic cigarette

McKesse · MK Bar 7000

Country of origin
People's Republic of China
Notifying country
Ireland
Open the alert on the European Commission website ↗

What is the danger

The product has an excessive volume of nicotine-containing liquid and an excessive concentration of nicotine (measured value up to 30 mg/ml). This could lead to the accidental consumption of a high dose of nicotine. Nicotine is acutely toxic and can endanger the user’s safety, notably if the product comes into contact with the skin or is ingested. Additionally, the product labelling is misleading, and it does not contain information on its nicotine content. As a consequence, consumers cannot make informed decisions regarding the safe use of the product.

Requirements breached

The product does not comply with the requirements of the Tobacco Products Directive.

Measures taken

  1. Withdrawal of the product from the market Compulsory measuresTaken by: Retailer

Product

Description
Disposable electronic cigarette.
Packaging
Cardboard box and plastic packaging.
Brand
McKesse
Model / type
Blood Orange & PomeloEnergy DrinkKiwi and GuavaPassionfruit & LimePeach Mango and PineapplePink Lemonade IceVanilla Latte

Original source

Data comes from the official Safety Gate system of the European Commission.

Alert number
SR/04216/25 ↗
Weekly report
Report-2025-49
Published
27 November 2025
Modified
27 November 2025
Corrigendum
Notification SR/04235/25: at the request of the notifying authority the notification has been updated with additional information on measures taken. Notification SR/04219/25: at the request of the notifying authority the notification has been updated with additional information on traceability and measures taken.

© European Union, Safety Gate · https://ec.europa.eu/safety-gate-alerts/screen/webReport/alertDetail/10096880

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