
Disposable electronic cigarette
McKesse · MK Bar 7000
- Country of origin
- People's Republic of China
- Notifying country
- Ireland
What is the danger
The product has an excessive volume of nicotine-containing liquid and an excessive concentration of nicotine (measured value up to 30 mg/ml). This could lead to the accidental consumption of a high dose of nicotine. Nicotine is acutely toxic and can endanger the user’s safety, notably if the product comes into contact with the skin or is ingested. Additionally, the product labelling is misleading, and it does not contain information on its nicotine content. As a consequence, consumers cannot make informed decisions regarding the safe use of the product.
Requirements breached
The product does not comply with the requirements of the Tobacco Products Directive.
Measures taken
- Withdrawal of the product from the market Compulsory measuresTaken by: Retailer
Product
- Description
- Disposable electronic cigarette.
- Packaging
- Cardboard box and plastic packaging.
- Brand
- Model / type
Original source
Data comes from the official Safety Gate system of the European Commission.
- Alert number
- SR/04216/25 ↗
- Weekly report
- Report-2025-49
- Published
- 27 November 2025
- Modified
- 27 November 2025
- Corrigendum
- Notification SR/04235/25: at the request of the notifying authority the notification has been updated with additional information on measures taken. Notification SR/04219/25: at the request of the notifying authority the notification has been updated with additional information on traceability and measures taken.
© European Union, Safety Gate · https://ec.europa.eu/safety-gate-alerts/screen/webReport/alertDetail/10096880